Arizona Republic - February 2005 - Sunfare
Press > Arizona Republic - February 2005 - Sunfare
STARTING UP
“I like to be constantly challenged,” says John Stewart, co-founder and CEO of Sunfare, a meal-planning service.
Sunfare
Owners: Carl Ferro and John Stewart
Opened: October 2004
Type of Business: Personalized diet-and-meal-planning service
Financial backing: Personally financed
Motivation: Ferro and Stewart started Sunfare to have a source of income they could control.
Planning: Ferro and Stewart created a business and marketing plan for the Phoenix location.
Experience: Ferro and Stewart originally started the company in Los Angeles in 1997. Prior to Sunfare’s creation, Ferro was a personal trainer and Stewart worked as a nutritionist with the Zone Diet.
Marketing: Sunfare uses a public-relations firm.
What makes the business unique: Ferro and Stewart create a customized meal plan for each customer. The menu is specific to the person, including allergies, preferences and nutritional needs.
Best part of the job: “Coming to work every day and the challenges that are laid out in front of it,” Stewart said. “I like to constantly be challenged.”
Information: (623) 582-0588 or 1 (866) 786-3273 and www.sunfare.com, 811 W. Deer Valley Road, Phoenix 85027.